MARK 7327 - Digital Marketing Strategies

Institution:

University of Dallas

Subject:

GSM - Marketing

Description:

This course is a dynamic introduction to the impact of advancing digital business technologies on customers, markets, industries and business models. Both theoretical and operational implications of the digital marketing manager's role are addressed to help students develop the strategic perspective and practical skills necessary for effectively navigating the new frontiers being opened every day in marketing via the Internet and other electronic venues.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udallas.edu

Phone Number:

(972) 721-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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