MARK 7325 - Strategic Marketing

Institution:

University of Dallas

Subject:

GSM - Marketing

Description:

Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udallas.edu

Phone Number:

(972) 721-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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