MKT 4100 - Marketing Management

Institution:

Appalachian State University

Subject:

Description:

An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting. Case analysis is stressed. Prerequisites: a minimum grade of "C" in ENG 3100 or BE 3340 (business majors only), and MKT 3050 with a minimum grade of "C" (2.0).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.appstate.edu/

Phone Number:

(828) 262-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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