COM 4300 - Media Sales

Institution:

Appalachian State University

Subject:

Description:

A study of the techniques used by the mass media to sell space and time to advertisers. Included is a study of personal selling; company, product, and audience research; media-audience matches; and media sales presentations. Also examined are the strengths and weaknesses of a variety of print, radio and television advertising techniques and strategies. Prerequisite: COM 2300 or consent of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.appstate.edu/

Phone Number:

(828) 262-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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