COM 3640 - Media Planning

Institution:

Appalachian State University

Subject:

Description:

This course is designed to teach the basics of advertising media planning: the essential terms and concepts in media planning, how to identify the media problems and opportunities of a client, and how to develop effective strategies for solving these problems and making the best use of these opportunities. Each student will produce a ready-to-submit media plan for a client. Prerequisite: COM 2700 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.appstate.edu/

Phone Number:

(828) 262-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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