COM 3333 - Electronic Media Programming

Institution:

Appalachian State University

Subject:

Description:

This course surveys the various methods for program decision-making at all levels of radio, television, and new electronic media. Also covered: the duties of the program director, music director, and on-air staff; how advertising, news, and entertainment fit together in programming strategy; the future convergence of media technologies and their effect on future programming; program criticism, effects, and ratings; and future career opportunities in the programming segment of these industries. Prerequisite: COM 2300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.appstate.edu/

Phone Number:

(828) 262-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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