MKTG A142 - Direct Mail & Marketing

Institution:

Orange Coast College

Subject:

Marketing

Description:

Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment. Transfer Credit: CSU.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.orangecoastcollege.edu/

Phone Number:

(714) 432-5072

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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