MKTG A130 - Principle of Advertisng

Institution:

Orange Coast College

Subject:

Marketing

Description:

Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.orangecoastcollege.edu/

Phone Number:

(714) 432-5072

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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