MKTG A100 - Intro to Marketing

Institution:

Orange Coast College

Subject:

Marketing

Description:

A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning. This course may also be offered online. Transfer Credit: CSU.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.orangecoastcollege.edu/

Phone Number:

(714) 432-5072

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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