BUS C150 - Introduction to Marketing

Institution:

Coastline Community College

Subject:

Business

Description:

Introduction to Marketing provides a practical introduction to contemporary marketing principles as applied in an increasingly Internet-driven marketplace. Topics include analyzing market characteristics, evaluating product and service strategies, and building strategic marketing plans. Internet experience helpful. Graded or Pass/No Pass option.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coastline.edu

Phone Number:

(714) 546-7600

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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