MGMT 230 - Marketing Management

Institution:

Clark University

Subject:

Description:

Surveys the role of marketing in business and society. Topics include the marketing environment, marketing research and information systems, consumer behavior, the organizational consumer, products, pricing, distribution, promotion, international service and nonprofit marketing.

Credits:

1.00

Credit Hours:

Prerequisites:

MGMT 100; juniors and seniors only.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarku.edu

Phone Number:

(508) 793-7711

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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