ENG 252 - Cultural Discourses of Advertising

Institution:

Clark University

Subject:

Description:

Focuses on the ways in which discourse elements in advertising draw upon, circulate, and create new cultural codes. Patterns and codes of "discourse imaging" that structure ads are explored in the context of verbal and visual properties, intertextualities, and ideology. Through the perspective of Critical Discourse Analysis, emphasis is given to the relationship of advertising discourse to larger cultural discourses and their consequences. For undergraduate English majors, this course satisfies the Theory or Criticism (D) requirement.

Credits:

1.00

Credit Hours:

Prerequisites:

COMM 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarku.edu

Phone Number:

(508) 793-7711

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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