SMGT 367 - Sport Marketing

Institution:

Nichols College

Subject:

Sport Management

Description:

This course provides the student with basic knowledge and understanding of sport marketing and promotions for intercollegiate, recreational, and professional sport. Marketing?s relationship to products and sponsorships, licensing, public relations, media, and special events will be emphasized. Students will get hands-on experience with database management and survey research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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