MKTG 480 - Marketing Seminar

Institution:

Nichols College

Subject:

Marketing

Description:

A capstone course that focuses on the integration of marketing with the other functional areas of business. This course examines the marketing strategy formulation process through the development of analytical techniques to assess company, market, and industry. Utilizes extensive case analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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