MKTG 435 - Marketing Communications

Institution:

Nichols College

Subject:

Marketing

Description:

A course focusing on advertising, sales promotion, and direct marketing while integrating all aspects of the marketing process. Topics include planning and execution of promotional programs, strategy development, product targeting and positioning. Orientation reflects the managerial or ?client? side of business rather than the ?creative? or message development side.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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