MKTG 434 - International Marketing

Institution:

Nichols College

Subject:

Marketing

Description:

An analysis of the international business and consumer environments and the development and implementation of marketing programs across business alternatives (e.g., direct investment, joint ventures, licensing). Topics include the roles of cultural, political, technological, economical, and legal aspects of marketing in an international environment, as well as how these affect the marketing mixes likely to be successful in various international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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