MKTG 433 - Market Research

Institution:

Nichols College

Subject:

Marketing

Description:

A study of the application of research techniques in market analysis. Student teams design, conduct, and report a research project, including problem definition, questionnaire design, data collection, data analysis, documentation, and presentation of findings.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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