BCOM 316 - Mass Media, Public Relations, and Media Management

Institution:

Nichols College

Subject:

Business Communication

Description:

A study of communication that is mediated through technology, including traditional mass media (books, newspapers, radio, film, and television) and new media (cable, satellite, computer, and digital telecommunications). We will consider the nature and practice of public relations, corporate interface with press organizations, and the role of advertising. The ethical and legal repercussions of mass communications will also be considered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nichols.edu

Phone Number:

(508) 213-1560

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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