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Institution:
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University of Notre Dame
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Subject:
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American Studies
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Description:
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By 1900 the development of mass production made the possibility of consumption for private enjoyment available to increasing numbers of Americans. This course will explore the creation of contemporary consumer culture beginning with the advent of mass production and mass marketing in the 19th century, including the rise of advertising and the growth of department stores. We will then examine how the ideas and institutions associated with consumerism changed throughout the 20th century during times of depression, war, and into the present. Additional topics will include how consumers have used consumption to fashion individual and group identities, as well as how American have embraced or challenged consumerism over time.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(574) 631-5000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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