TTA 301 - World Markets

Institution:

CUNY Borough of Manhattan Community College

Subject:

Description:

This course is designed to analyze the environment within which international travel, tourism, and commerce take place. The major purpose of this course is to study the markets of the world in order to develop marketing strategies and methods for travel and tourism. Differences among countries and peoples are presented in this context. Some of the specific topics covered are map study, international marketing, marketing research, logistics, and economic profiles of countries.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: TTA 201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bmcc.cuny.edu/

Phone Number:

(212) 220-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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