BUS 420 - Marketing Seminar

Institution:

Bethel University - Minnesota

Subject:

Description:

Capstone course in the marketing emphasis. Main course elements include case study analysis where students integrate prior course knowledge with relevant brand examples. Students utilize critical and ethical analysis of marketing practices and develop marketing strategies and plans with a real client.

Credits:

3.00

Credit Hours:

Prerequisites:

Two of the following: BUS315, BUS318, BUS319, BUS321, or BUS324; senior standing.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethel.edu

Phone Number:

(651) 638-6400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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