BUS 324 - Consumer Behavior

Institution:

Bethel University - Minnesota

Subject:

Description:

A systematic examination of the behavioral, economic, cultural, and systemic factors that influence the behavior of the consumer. Students read relevant research in consumer behavior and design and complete a series of projects exploring the major course topics. Prerequisite: BUS220.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethel.edu

Phone Number:

(651) 638-6400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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