BUS 319 - Advertising and Promotion

Institution:

Bethel University - Minnesota

Subject:

Description:

Principles and techniques of advertising, sales promotion, and public relations. Considers customer motivation, ad copy, physical layout of ads and promotional pieces, media selection, advertising budgets, and coordination of advertising and sales promotion campaigns. Prerequisite: BUS220.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethel.edu

Phone Number:

(651) 638-6400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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