BUS 318G - Global Marketing

Institution:

Bethel University - Minnesota

Subject:

Description:

Study of marketing concepts and decision-making processes relative to individuals and firms engaged in the global marketplace. An examination of key strategies of global marketing and mission-critical variables including cultural distinctives, role of language and values, politics and laws, pricing norms, product values, and promotional environment. Prerequisites: [GES130; Contemporary Western Life and Thought (L) course; World Cultures (U) course] or [GES246; World Cultures (U) course]; BUS220. One business course recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethel.edu

Phone Number:

(651) 638-6400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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