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Institution:
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Bergen Community College
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Subject:
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Description:
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This course is a study of the basic principles and practices of promotion including history, development, ethics, and media selection. Emphasis will be placed on preparing news releases, advisement for coverage, and press kits for target audiences. Lecture [3.00].
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Prerequisite[s]: WRT-101.
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(201) 447-7200
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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