BUS 251 - Sports Merchandising and Promotion

Institution:

Bergen Community College

Subject:

Description:

This course examines merchandising management as it relates to the sports industry. Study includes theories of successful sport merchandising; examination of the planning, implementation and control of sport sales and promotion; use of technology, such as holograms, to protect brand validity; licensing; outlet venues for merchandise; organizing a sports promotion and sales campaign; as well as e-commerce merchandising as a strategic resource of a sports team website. Lecture [3.00].

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite[s]: BUS- 101 or BUS-150 or WEX-127 or PSY-111 or BUS-203.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bergen.edu

Phone Number:

(201) 447-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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