BUS 203 - Sports Marketing

Institution:

Bergen Community College

Subject:

Description:

This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities. Lecture [3.00].

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite[s]: BUS-101.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bergen.edu

Phone Number:

(201) 447-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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