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Institution:
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Winthrop University
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Subject:
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Digital Information Design
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Description:
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Description: This course is an introduction to and analysis of the major functional areas of businesses and their integration within the domain of digital commerce. The course introduces students to the language and concepts of e-business. Special emphasis is placed on innovation within organizations and challenges faced by traditional bricks-and-mortar businesses in surviving the change ushered in by digital commerce. Brands and branding strategies as related to the marketing area of business will also be covered. Notes: Offered in fall. Prerequisites: Junior standing.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(803) 323-2211
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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