VCDD 315 - Branding Concepts & Corporate Identity

Institution:

American InterContinental University-Online

Subject:

Visual Communication Design

Description:

Branding is important to company’s service and products identity. In this course students will explore the branding concept that applies to a corporate Identity. Students will also explore the benefits of branding, the copyright laws and how they support marketing a company’s product and service. Student will produce design projects that demonstrate their application of branding concepts.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aiuniv.edu

Phone Number:

(877) 701-3800

Calendar System:

Quarter

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