SSCI 415 - Psychology of Advertising & Mass Media

Institution:

American InterContinental University-Online

Subject:

Social and Behavioral Sciences

Description:

This course is intended to introduce students to the role of mass media and the effects of advertising on individual behavior will be examined. An investigation of behavioral, psychological and physiological reactions of the acquisition of imitative responses in consumer behavior will be explored.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aiuniv.edu

Phone Number:

(877) 701-3800

Calendar System:

Quarter

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