MKTG 405 - Consumer Behavior

Institution:

American InterContinental University-Online

Subject:

Marketing

Description:

This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aiuniv.edu

Phone Number:

(877) 701-3800

Calendar System:

Quarter

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