MKTG 340 - Public Relations

Institution:

American InterContinental University-Online

Subject:

Marketing

Description:

This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aiuniv.edu

Phone Number:

(877) 701-3800

Calendar System:

Quarter

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