MKTG 310 - Pricing Theory

Institution:

American InterContinental University-Online

Subject:

Marketing

Description:

One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.

Credits:

4.50

Credit Hours:

Prerequisites:

MKTG 305

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aiuniv.edu

Phone Number:

(877) 701-3800

Calendar System:

Quarter

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