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Institution:
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American InterContinental University-Online
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Subject:
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Marketing - Graduate
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Description:
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This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
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Credits:
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6.00
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Credit Hours:
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Prerequisites:
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MKT 655
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(877) 701-3800
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Calendar System:
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Quarter
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