COMM 502 - Foundations Of Strategic Communication: Theories & Application

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background & perspectives of scholars who developed the strategic communication theories; & the application of these theories in academic & professional work.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.