MKTG 2180 - Principles of Sports Marketing

Institution:

Wiregrass Georgia Technical College

Subject:

Description:

This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiregrass.edu

Phone Number:

(229) 333-2100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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