MKTG 1190 - Promotion & Marketing Comm

Institution:

Wiregrass Georgia Technical College

Subject:

Description:

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiregrass.edu

Phone Number:

(229) 333-2100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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