MKTG 1100 - Principles of Marketing

Institution:

Wiregrass Georgia Technical College

Subject:

Description:

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiregrass.edu

Phone Number:

(229) 333-2100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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