COM 435 - Consumer Communications and Behavior

Institution:

Grand Canyon University

Subject:

Description:

This course provides an integrated marketing communications perspective for today's changing world as well as a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by consumers. Topics include external and internal influences on today's buyers, purchase and postpurchase processes, customer satisfaction, customer commitment, branding and positioning, creative strategies, media strategies, distribution strategies, and integrated marketing communications.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gcu.edu

Phone Number:

(800) 800-9776

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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