PMBA 680 - Marketing Strategies

Institution:

Massachusetts College of Liberal Arts

Subject:

Professional MBA

Description:

Examines the marketing management decision process, with particular emphasis on market opportunity analysis, strategy development, product planning, pricing, distribution, promotional strategy, and the integration of marketing mix variables with segmentation and targeting decisions. Prereq: completion of PMBA foundation courses

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcla.edu

Phone Number:

(413) 662-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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