MKTG 305 - Sports Marketing

Institution:

Benedictine University

Subject:

Description:

This course builds upon basic marketing principles and explores lessons and situations specific to sports marketing. It provides a basic strategic framework for sports marketing and the analysis of purchasing and sales trends in the sports and entertainment industries. This course emphasizes critical thinking skills. Topics include the marketing mix, the sports marketing mix, how "property" rights in the sports industry are defined, the contingency framework for strategic sports marketing, consumer research, and career opportunities in sports marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ben.edu

Phone Number:

(630) 829-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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