MKT 373 - Sports Marketing

Institution:

Grand Canyon University

Subject:

Description:

This course is a study of basic marketing concepts with applications to sports organizations, both amateur and professional. Topics include promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisites: MKT 301 or MKT 245.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gcu.edu

Phone Number:

(800) 800-9776

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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