MKT 345 - Buyer and Consumer Behavior

Institution:

Grand Canyon University

Subject:

Description:

This course focuses on a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Topics include cross-cultural variations in behavior, external and internal influences on today's buyers, purchase and post-purchase processes, customer satisfaction, and customer commitment.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gcu.edu

Phone Number:

(800) 800-9776

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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