MB 505 - Marketing Mgt

Institution:

Dominican University New York

Subject:

Description:

In this course, individuals will examine the marketing mix from the perspective of management, with particular attention to how decisions concerning target markets, marketing research, planning, and strategy are accomplished. Attention is given to product development, pricing, promotion, distribution, and the ethical dimensions that are involved in the management of these areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dc.edu

Phone Number:

(845) 359-7800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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