MAR 200 - Principles of Marketing

Institution:

Monroe Community College

Subject:

Marketing (MAR)

Description:

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours. Prerequisite: BUS 104 and (MTH 104 or MCC Level 8 placement) 3 Credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monroecc.edu/

Phone Number:

(585) 292-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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