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Institution:
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Grand Canyon University
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Subject:
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Description:
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This course examines the use of the Web for e-commerce, social media, and information sharing. Information architecture, content management systems, and navigational structures are explored. In addition, Web analytic tools are studied to determine the effectiveness of Web site design, traffic, and data collection for business and marketing research. Various forms of Web media are optimized for delivery via the Web.
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(800) 800-9776
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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