COMM 375 - Global Audiences, Global Consumers

Institution:

Roger Williams University

Subject:

COMMUNICATION

Description:

Fulfills a course requirement in the Global Communication major, minorand core concentrationPrerequisites: COMM 100 or COMM 101 and junior standing or consentof instructorGiven the increase in transnational movement of media content, theconcept of the "audience" has now taken on international dimensions.We can now conceive of audiences in national and internationalcontexts, as spread across nations around the world, and as interactingwith media texts produced by global media industries. GlobalAudiences, Global Consumers addresses all these facets of internationalaudiences, looking specifically at how the unique social and culturalcharacteristics of international media audiences/consumers influencehow they interpret transnational media texts. The course will examine,on one hand, the extent to which audiences around the globe adapttransnational media content to their particular lives, and, on the otherhand, how they "buy into" the dominant (Western) worldviews ofthese texts. Throughout the course, students will 1) get a sense of thebreadth of the field of audience studies by examining the developmentof this field across numerous disciplines, and 2) take an in-depth lookat international audience studies by exploring representative researchstudies in this area.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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