CIS 305 - Doing Business on the Web

Institution:

Roger Williams University

Subject:

COMPUTER INFORMATION SYSTEMS

Description:

Offered in a computer classroom, this "hands on" course introducesstudents to the tools and concepts necessary to develop and planan online business, and to implement the website. Myriad businesson the web considerations and issues are examined by reviewingactual internet case studies throughout the semester, e.g., Amazon.com. A significant component of the course is the study of extantweb businesses which have succeeded and others that have failed.Case studies familiarize students with many of the best and worstweb practices. Issues of web development are explored includinglegal considerations, marketing strategy, management techniques,accounting methodology, and financial practices. Students determinemost aspects of their own small business including business goals,web software, internet server provider, website design, search enginestrategy, and website testing. The website promotes and tracks its owneffectiveness; in addition, inventory, if any, and customer transactionsare maintained and monitored by interacting with, and updating, thestudent created database. Students launch and promote their businesswebsite on a commercial server that allows web access for mocktransactions by students and faculty. In addition, students will testand further develop their website in Google's simulated business webenvironment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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