COMM 363 - Public Relations Leadership: the Agency Perspective

Institution:

Valparaiso University

Subject:

Communication

Description:

This course examines community relations, issue/risk management, and reputation/ crisis communication. Social media marketing and technological platforms are also examined. Topics include corporate social responsibility, ethics, values, diversity, legal influences, transparency, and activism. An additional course fee is required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

valpo.edu

Phone Number:

(219) 464-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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