MKT 495 - Consulting

Institution:

Cleveland State University

Subject:

Description:

Prerequisites: Senior standing, MKT 420, and MKT 431. The learning philosophy in this course can be summed up as follows: theory informs practice. The marketing consulting course emphasizes the integration of strategy, business processes, technology, and management through a group project conducted for a “real-world” company or non-profit, organization. The course centers around student teams working with clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the client to operate more efficiently and grow. Students will follow a systematic business consulting methodology. The course features close work with clients and ends with a report for client managers.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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